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How we became our own client

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We’ve been in business a little over six years. We have worked with clients all over the country (and even had a client in Switzerland). About three years ago, I made it a goal for Scout to create branded products and, in a sense, become our own client. We help our clients launch newly branded products and services all the time, so I wanted to take the branding capabilities we have and develop brands and products for ourselves.

Making glasses out of repurposed wine bottles is an idea that has been around since the 60s and 70s, but recently, I’ve noticed that these glasses are showing up in nice restaurants around the country. They are used for cocktails or as water glasses. I also noticed that there wasn’t very much sophistication in the branding or packaging of this type of glassware. I wanted to learn the process of making the glasses and see where that might lead.

I broke a lot of bottles at first. I explored the idea of buying a huge kiln to fire polish the glasses. My wife vetoed that idea. So I went the route of “cold working” the glasses — polishing the edges of the glass with diamond grit abrasives. It gave the finished product a different edge than I had see in all of the fire polished glassware I had seen.

During the whole research phase, I was posting photos to my Instagram feed and people immediately began asking where they could buy these. That’s when I thought that this could be a good product for Scout to develop and launch.

We launched WineBottleGlasses.com the Friday after Thanksgiving 2012 and only promoted it on Facebook. The orders started rolling in and we purposely kept the audience small while we ramped up our production capabilities. We rented an industrial wet sander and got busy. We have also been using as much “found” cardboard to make the simple packaging we came up with.

This product is only the beginning for us.



7 thoughts on “How we became our own client”

  1. Robby said:

    VERY NICELY DONE! And, yes, I want some!

  2. Carly Jayne Rullman said:

    What a great project. I love that they are reclaimed from B’ham restaurants too. Makes them extra special. And well done on the packaging!

  3. Rob Hardison said:

    These are great Paul. Love how they’re so simple but well planned from start to end! (juice glasses from beer bottles?)

  4. Paul Crawford said:

    Thanks Rob. We will have juice glasses made from small Coke bottles in the spring.

  5. Miller said:

    Really cool Paul. Jana and I wish you tons of success off these products. Keep em coming. Best,
    M

  6. Aaron Schmidt said:

    Paul,
    These are great! Congrats. I am going to buy some soon.

    Aaron

  7. Very cool. I’ve seen this in your instagram feed. Love the idea of a branding company becoming it’s own client by creating a product to then brand. Similarly, I find myself branding my own company. All that experience branding other people’s stuff was merely the education. Now seems to be the fun part. Interesting twists life presents. Congrats and much success, Scout(s)…


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