Princeton Baptist Medical Center came to Scout Branding to create a simple print ad promoting free prostate screenings. Oh, and they mentioned that the ad would run in a newspaper special section promoting the Magic City Classic college football game. We started thinking beyond the task at hand and came up with the idea of promoting the prostate exams by giving away foam fingers at the football game. We figured they would laugh nervously and ask to see their print ad, but they actually loved the idea. So much so that this weekend, a team from Scout went to the Magic City Classic on a beautiful fall day and handed out hundreds of foam fingers. As you can see from the photos, it was a lot of fun.