Scout Blog


Alabama, Florida credit union ad campaign seeks big bank customers


BIRMINGHAM, Alabama — Credit unions in Alabama and Florida are banking on a new advertising campaign to persuade people to move their bucks from the big banks.

The League of Southeastern Credit Unions has launched a $1.2 million advertising campaign in 13 markets in the two states to help boost the visibility of credit unions and explain what they offer. It’s the second phase of a campaign created by Birmingham-based advertising agency Scout Branding Co., which also did the creative work for a $1.3 million advertising campaign the credit union organization ran last fall.

The new TV commercial has a young actor walking down a street near Pepper Place in…



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