Before getting in touch with a marketing or branding firm, take some time to identify the business problem(s) you need to solve. At Scout, we begin every proposal with a simple question: “What’s the real problem we’re trying to solve here?”…
For over 10 years, I’d been telling my wife that I wanted to start my own advertising agency. All of those conversations, up to that point had ended with a discussion of the very scary and very real financial risks involved. I remember the last…
By the time a company calls us about rebranding, the leaders of that company have been talking about it for months— maybe even years. In our first meeting, we want to know why they are interested in rebranding. That’s when comments such as these…
Introducing the newest member of the Scout Team: Peyton Bristow, our summer intern! We are so excited that Peyton chose to make Birmingham home for the summer to intern with us. She comes with experience — this spring she interned with Matter…
Princeton Baptist Medical Center came to Scout Branding to create a simple print ad promoting free prostate screenings. Oh, and they mentioned that the ad would run in a newspaper special section promoting the Magic City Classic college football…
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