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From Concept to Reality: Mannington Commercial’s 2010 NeoCon Showroom

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Scout with the IIDA Creative Excellence Award in Showroom Design

Scout Branding was just honored by the International Interior Design Association with a Creative Excellence Award for Small Showroom Design at NeoCon, the largest design exposition and conference for commercial interiors in North America. Considering that designers from all over the world compete to create the most inspiring design experience in over 700 showrooms, being singled out for this recognition is a huge achievement.

I thought it would be interesting to show our original presentation to Mannington compared to photography of the finished project. There are so many factors that can intervene with the initial concept and vision for a large project like this- budget, technical limitations, and building team consensus just to name a few. But with careful planning, attention to detail, and teamwork with the client, you will see that the transformation from concept to reality was seamless.

Starting with the overall view you will notice the drama of gunmetal walls and rich hardwood floors (Mannington Commercial’s new offering called Earthly Elements) contrasted with gleaming white lacquer displays and the brightly colored large scale patterns of the Sylvan and Monarch collections in front. The technique we employed was simple-create a visual focus on the flooring products and elegant displays by framing everything with dark tones. This allowed a unified and cohesive look to the space while drawing in the viewer with high-contrast lighting.

You will see here the concept vs. execution of several of the specific product displays. With the help of some amazing vendors we were able to make these displays come to life. The branches were transformed from our drawings into high density foam sculptures covered in white lacquer. The nest was woven here at Scout from samples of Mannington’s Sylvan Collection, and real ostrich eggs proved to be the right scale for it’s interior.

In the environmental display, arrows fabricated from different post-consumer materials products create a simple explanation of Mannington’s commitment to redirecting landfill-bound products into new flooring.

Thanks to Mannington and our whole team of vendors for working together to steal the show! You will see the showroom featured in Interior Design’s Show Daily, the IIDA website, and an upcoming feature in Contract Magazine.



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