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Party like it’s 1999 – Our Branding Process to the Tune of 90’s Hits

Amber Harless

Let’s jam. 

Track 1 – Awareness

Say My Name, Destiny’s Child

You actin’ kinda crazy, ain’t callin’ me, baby. Why the sudden change?
–Say My Name, Destiny’s Child

You’ve finally realized your brand is outdated or not strong enough to compete in your industry. You understand it’s time to move on, but it’s also hard to let go of an image that you’ve either had for a long time or feel emotionally connected to. We understand, we really do.

But change is good when needed. Brands are supposed to evolve and grow, and if you think it’s time to make a change, then it’s probably time.

Track 2 – Meet the Team

Iris, Goo Goo Dolls

When everything’s made to be broken, I just want you to know who I am.
–Iris, Goo Goo Dolls

When you’re searching for an agency, you want to find a team that you can connect with. Scout’s Client Services team loves meeting new people, learning all about your business, and figuring out what you need to achieve your goals. 

If you are interested in working with us, shoot us an email or give us a call. From there, we will schedule a meeting so you can meet our team.

Track 3 – Discovery Session

Wannabe, Spice Girls

I’ll tell you what I want, what I really really want. So tell me what you want, what you really really want.
Wannabe, Spice Girls

Once you are on-boarded, we’ll have an in-depth meeting called a Discovery Session. From the very start, we get to know the ins and outs of your business, goals, vision, and differentiators. 

We love to hear the passion behind your company, the reason you wake up in the morning, or what keeps you up at night. These are all contributors as to why your business is up and running and what makes it so unique. The Discovery Session allows all of that to come to the surface. 

You may have extravagant ideas for your visual brand, and that’s awesome! We love to hear what you envision and how we can help bring that to life. Or maybe, you don’t even know where to start and can’t seem to form your thoughts into words. That’s completely okay too. We’re professionals in brand therapy and are here to guide you through the process.

Regardless of where you fall on the ideation scale, people walk through our doors with a problem that needs solving. This is why we are here — to help you figure out the “zigazig ha” part. 

Track 4 – Creative Brief

Ice Ice Baby, Vanilla Ice

All right stop, collaborate and listen. Ice is back with a brand new invention.
Ice Ice Baby, Vanilla Ice

Collaboration is a key ingredient in our process. We work as an extension of your team to find a brand that you are confident in and proud of. Because our process is so collaborative, we explore many different routes for your brand identity and work together to find the one that fits you best. 

We will never hand you a design and send you on your way. We want you to feel part of the process and have a sense of ownership. After all, this will be your brand.

But before we jump into design, we’ll take the findings uncovered from the Discovery Session and write a little something called a creative brief. This document will serve as the roadmap for our project, and it’s a good point of reference to turn to when ideas are being discussed and tossed around. It’s all of our collaboration in one central location. 

Track 5 – Design

Pop, NSYNC

The thing you got to realize, what we doing is not a trend. We got the gift of melody and we gonna bring it to the end.
Pop, NSYNC

We like to find ways to make you stand out, not fit in. Branding is a strategic process that takes time and energy, and we believe in breaking creative boundaries and running from industry confinement. Like Justin Timberlake has the gift of melody, our team has the gift of creative design. 

As experts in branding, we are confident in creating visual identities that will serve you best. From start to finish, our designers’ goal is to deliver a brand that lasts you for years to come. 

We will present a series of brand identities to you and any other decision-makers. After feedback and revisions, it’s time to finalize your brand. 

Track 6 – Brand Standards

Waterfalls, TLC

Don’t go chasing waterfalls. Please stick to the rivers and the lakes that you’re used to.
Waterfalls, TLC

Once you’ve chosen a brand and you’ve received the final files, it’s essential that all elements of the brand remain the same. Consistency is key when it comes to branding. If your logo is meant to be blue, don’t try to change it to pink. Attempting to change colors, orientation, or sizing on your own is just a bad idea. 

At the end of our process, we’ll provide a brand standards guide that keeps you from chasing waterfalls. That way, your brand is looking fresh and clean at all times. 

Track 7 – Finalize

All Star, Smash Mouth

Hey now, you’re an all star. Get your game on, go play.
All Star, Smash Mouth

And when your new brand is finalized, you are ready to perform! The important thing to remember is that stats are not accomplished on the practice field. If you let your new brand sit in a file on your desktop, then it probably won’t produce the results you are looking for. In the wise words of Smash Mouth, get your game on and go play! 

We can help bring your brand to life in multiple ways. If you want a new website, marketing collateral, advertisements, or anything else found on our services page, we’ve got you covered.

Track 8 – Booming Business

Larger Than Life, Backstreet Boys

All you people can’t you see, can’t you see. How your love’s affecting our reality.
Larger Than Life, Backstreet Boys

Last but not least, when people stand behind your brand, they stand behind your business. This typically means more customers, clients, patients, donors, awareness, or whatever it may be.

Strong brands increase credibility, legitimacy, and trust. Consumers naturally love brands that give them a good gut feeling, and that is what we achieve at Scout Branding. 

Want access to this playlist? Contact Scout today to get started on your brand.

How can we work together?