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M&T Construction

  • Brand Identity
Founded in 2024, M&T Construction entered Birmingham’s competitive civil sitework market with a clear advantage: experienced leadership, advanced technology, and a commitment to showing up with the same trusted team on every job. As they continued to win commercial projects and expand their footprint, they partnered with Scout to develop a brand identity that matched the quality of their work and would establish credibility, build recognition, and position them for long-term growth.

Engineered for the Jobsite and Beyond

We developed a brand system that performs in the real world (on heavy equipment, site signage, safety gear and digital platforms). Inspired by construction plans and site maps, the monogram structure acts as a strong, architectural frame that reflects M&T’s role in creating stable, reliable foundations for every project. The interwoven forms stem from their strong partnerships and consistency across projects, helping position M&T as a dependable, professional partner in a competitive market.

A bold green palette establishes a strong, recognizable presence while conveying stability, growth and responsibility in land development. Supported by an industrial, technology-driven typeface, the system reflects M&T’s modern approach to civil sitework. As the identity is applied across equipment, signage and marketing materials, the icon evolves into a clear visual shorthand that strengthens brand recognition and reinforces consistency in every environment.

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Two Marathon Electrical work trucks parked side by side.