Marathon Electrical Contractors
- Brand Identity
- Marketing Collateral
Since 1987, Marathon Electrical Contractors has delivered safe and high quality services to job sites across the Southeast. Scout was brought on to guide the company through a rebrand that better reflects Marathon’s impressive size, capabilities and reputation.
Wired for Success
Marathon’s ability to maintain exceptional standards in a competitive industry meant that their new logo must be a symbol of that strength and endurance they’re known for. The resulting geometric icon captures the essence of continuous currents and the power of connection.
A bold red primary color is a memorable fixture of the identity that serves to amplify the importance of Marathon’s mission: to energize the world around them.
