Trace Advisors
- Strategy
- Brand Identity
- Website Design & Development
- Marketing Collateral
Putting Together the Full Package
Starting with the foundation, Scout worked closely with Trace Advisors to craft a brand model, articulating the company’s ethos, differentiators and core attributes. From here, we were able to design a logo that embodies their purpose: to provide custom tech packages that help businesses move forward every day.
Airy people-centered photos move the brand away from industry norms, and when paired with glassy textures, create a unique combination that feels curated and intentional. The designs of Trace Advisor’s brand communications rely heavily on grids, apt for a company who prides themselves on organization and being systems specialists.
A newly built, custom website brings these qualities to life across a user-friendly interface and demonstrates the company’s core values: trust, relationship-building, and objectivity.
