Order My Care
- Brand Identity
- Website Design & Development
Order My Care is an on-demand healthcare app that provides at-home medical care to seniors and individuals living in remote or underserved areas. As a startup, Order My Care needed a visual identity to differentiate itself from other healthcare apps.
Creating Connections with Care
Scout designed the new Order My Care logo to encapsulate the app’s ability to connect patients with healthcare providers. Aiming to instill a sense of assurance in seniors and caregivers, we designed an icon that creates an “OMC” acronym while conveying the image of person-centered care.
The Order My Care microsite is an extension of the brand identity. Designed to serve as a dynamic marketing tool, the microsite positions Order My Care as an innovative and user-friendly at-home care solution. With documentary-style photography and personable illustrations, the site aims to attract interest from potential app users and providers alike.
