Human at Work
- Brand Identity
- Marketing Collateral
Human At Work is a science-based group coaching practice aimed at enabling professionals to flourish at work and in life. The Human At Work team partnered with Scout for help creating an identity that’s both uplifting and people-centric.
Lifting “U” Up
The resulting logo puts personal transformation at the heart of what it is to be human. The brand identity system weaves together empathy, connection, courage and innovation – all the elements that enable us to harness our unique qualities and turn them into what drives our success.
The brand features a custom icon system that allows each individual program module to have its own distinct treatment while ensuring consistency with the master Human At Work brand.
A vibrant color palette acts as a breath of confidence and also reflects the company’s inclusive and dynamic approach to coaching.
