Alabama Hospital Association
- Brand Identity
- Website Design & Development
- Marketing Collateral
Founded in 1921, the Alabama Hospital Association has been the unified voice for healthcare in Alabama for over 100 years. To celebrate a century of service to Alabama’s hospitals, AlaHA decided it was time for an identity upgrade.
Three Sides to Every Story
Scout designed the new AlaHA logo to serve as a meaningful and long-lasting symbol. The triangle represents the organization’s three primary pillars: Advocacy, Education, and Information. The transparent panels are symbolic of AlaHA’s honesty and openness to their members and the public.
The new brand identity is reflected on their website which was rebuilt and restructured to make AlaHA’s extensive resources more accessible to the general public. Custom built with user-friendly content management in mind, the AlaHA website continues to evolve along with the ever-changing healthcare landscape.
