Derma Birmingham
- Brand Identity
- Signage
Derma is an emerging dermatology practice in the Birmingham area specializing in comprehensive medical dermatological care. Derma partnered with Scout to create a visual identity that reflects its mission to provide patient-centered care for all ages.



Skin Care for Every Body
The practice needed a visual identity that deviated from the conventional aesthetics of the medical field. The organic, ring-shaped icon embodies Derma’s philosophy of embracing the beauty in imperfections. Paired with a spectrum of warm and neutral tones, the brand reflects the community Derma serves and the people in it.


The objective was to create a visual identity that conveyed inclusive, compassionate care, helping establish a genuine connection between Derma and its patients. The brand implementation is bold and confident, seamlessly aligning with the high standard of care the practice provides.
