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The Son of a Butcher

  • Naming
  • Brand Identity
  • Website Design & Development
  • Photography
Founded by the sons of a butcher named Butch (yes, really), the concept for The Son of a Butcher came from the team behind Evans Meats, provider of quality meat and seafood to restaurants across the Southeast. During the COVID-19 pandemic, they found themselves selling directly to consumers, leading to the demand for a brick-and-mortar location. Scout was tasked with creating a story-driven name and identity for the butcher shop that has since become a community staple.
wide angle view of the storefront for the Son of the Butcher

It Runs in the Family

The store’s mission is to bring family and food together, all while having fun and bringing joy to the community. The name we landed on has quite the personality and we needed a logo to match. After testing lots of styles and expressions, we landed on a hand-drawn portrait of Butch that quite literally puts a face to the name.

Marbled beef wrapped in brown paper featuring Son of the Butcher logo and text lockup.
Display shelf of Son the Butcher products inside the store.

The brand’s modern-industrial look was captured on the initial iteration of the website, designed to highlight The Son of A Butcher’s “quality provisions” all while keeping the family’s story at the forefront.

design mockups for the Son of the Butcher website
outline drawings of Son of a Butcher staff and owners
Brown paper bag with Son of the Butcher text lockup. Subtext reads, "Quality meats & provisions."

From product cards to butcher paper, The Son of A Butcher’s brand comes to life throughout their shop in Pepper Place. The quirky type and human touches serve as a reminder of the personal, family-driven mission behind every product.

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