On June 13th 2014, I got a call from a guy in Birmingham who had a novel business concept, and he wanted to meet to discuss naming and branding. Now, our agency has the word “branding” in its name, so we get calls like this all the time, but…
Before getting in touch with a marketing or branding firm, take some time to identify the business problem(s) you need to solve. At Scout, we begin every proposal with a simple question: “What’s the real problem we’re trying to solve here?”…
As a Client Services Intern at Scout this summer, I have had the privilege of witnessing how this small agency operates. Relatedly, I have quickly realized that bigger is not always better in the fields of branding, advertising, and web development.…
For over 10 years, I’d been telling my wife that I wanted to start my own advertising agency. All of those conversations, up to that point had ended with a discussion of the very scary and very real financial risks involved. I remember the last…
By the time a company calls us about rebranding, the leaders of that company have been talking about it for months— maybe even years. In our first meeting, we want to know why they are interested in rebranding. That’s when comments such as these…
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