Some people call this content. We prefer to call them ideas and insights that might be useful and we don’t mind sharing. We believe in the power of a good idea because we’ve seen the good things that happen when companies leverage creativity as a growth strategy.
Insights
Scout’s Saturday Suggestions
Since Scout was founded in 2006, we’ve called Birmingham, Alabama home. Over the years, Birmingham…
Digital Marketing is Like Catching a Fish
If there’s one thing that we see often amongst our clients, it’s that anything within…
Party like it’s 1999 – Our Branding Process to the Tune of 90’s Hits
Let’s jam. Track 1 – Awareness You actin’ kinda crazy, ain’t callin’ me, baby. Why…
So You’ve Launched a New Website. Now What?
There’s so much excitement about launching a new website, and once it’s launched, your website…
Is Your Website Really All That Unique?
Building a website is like building a house. We often use this example with our…
They Say Being Busy Is a Good Problem. Yeah, But It’s Still A Problem.
I’ve been asked hundreds of times by prospective clients, “How long does it take to…
Why We Love Startups
On June 13th 2014, I got a call from a guy in Birmingham who had…
Asking is the Answer
Before getting in touch with a marketing or branding firm, take some time to identify…
Scout Branding Turns 10 Years Old
For over 10 years, I’d been telling my wife that I wanted to start my…
Why Do Companies Rebrand?
By the time a company calls us about rebranding, the leaders of that company have…