Building a Brand is Like Searching for the Right Job Candidate
Here’s the scenario: You’re looking to establish a brand for your business or possibly go…
Insights
Some people call this content. We prefer to call them ideas and insights that might be useful and we don’t mind sharing. We believe in the power of a good idea because we’ve seen the good things that happen when companies leverage creativity as a growth strategy.
Scout’s Saturday Suggestions
Since Scout was founded in 2006, we’ve called Birmingham, Alabama home. Over the years, Birmingham…
Digital Marketing is Like Catching a Fish
If there’s one thing that we see often amongst our clients, it’s that anything within…
Party like it’s 1999 – Our Branding Process to the Tune of 90’s Hits
Let’s jam. Track 1 – Awareness You actin’ kinda crazy, ain’t callin’ me, baby. Why…
So You’ve Launched a New Website. Now What?
There’s so much excitement about launching a new website, and once it’s launched, your website…
Is Your Website Really All That Unique?
Building a website is like building a house. We often use this example with our…
They Say Being Busy Is a Good Problem. Yeah, But It’s Still A Problem.
I’ve been asked hundreds of times by prospective clients, “How long does it take to…
Why We Love Startups
On June 13th 2014, I got a call from a guy in Birmingham who had…
Asking is the Answer
Before getting in touch with a marketing or branding firm, take some time to identify…
